brand guide / logo / fonts / brand colors 

Color is an integral part of brand identity. Consistent use of the color palette will not only reinforce the cohesiveness of the brand, but color also serves a psychological purpose by communicating a certain feeling to our audience. Please note that the maroon CMYK values are different, depending on whether it is being used on coated or uncoated paper stock. Contact TEEX Digital Printing Services with questions regarding the color values on a chosen paper stock.

​Primary

PMS 7421C
CMYK 15, 100, 39, 69
RGB 80, 0, 0
HEX 500000

PMS Cool Gray 11C
CMYK 44, 34, 22, 77
RGB 83, 86, 90
HEX 55565A

Secondary

PMS 7734C
CMYK 77, 0, 82, 65
RGB 40, 97, 64
HEX 286040

PMS 541C
CMYK 100, 48, 9, 46
RGB 0, 60, 113
HEX 003C71

PMS 4515
CMYK 13, 19, 62, 28
RGB 179, 163, 105
HEX B5A268

PMS 463C
CMYK 14, 54, 95, 62
RGB 116, 79, 40
HEX 744F28

PMS 7527C
CMYK 3, 4, 14, 8
RGB 214, 240, 196
HEX D6D3C4

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