Brand Colors
brand guide / logo / fonts / brand colors
Color is an integral part of brand identity. Consistent use of the color palette will not only reinforce the cohesiveness of the brand, but color also serves a psychological purpose by communicating a certain feeling to our audience. Please note that the maroon CMYK values are different, depending on whether it is being used on coated or uncoated paper stock. Contact TEEX Digital Printing Services with questions regarding the color values on a chosen paper stock.
Primary
PMS 7421C
CMYK 15, 100, 39, 69
RGB 80, 0, 0
HEX 500000
PMS Cool Gray 11C
CMYK 44, 34, 22, 77
RGB 83, 86, 90
HEX 55565A
Secondary
PMS 7734C
CMYK 77, 0, 82, 65
RGB 40, 97, 64
HEX 286040
PMS 541C
CMYK 100, 48, 9, 46
RGB 0, 60, 113
HEX 003C71
PMS 4515
CMYK 13, 19, 62, 28
RGB 179, 163, 105
HEX B5A268
PMS 463C
CMYK 14, 54, 95, 62
RGB 116, 79, 40
HEX 744F28
PMS 7527C
CMYK 3, 4, 14, 8
RGB 214, 240, 196
HEX D6D3C4