brand guide / logo / fonts / brand colors

​Do not compromise the brand by rotating, skewing, or distorting the logo in any way. The logo should only be used according to the guidelines presented on this site.

Add, separate, or
use incomplete mark

Use unapproved colors
(Refer to Logo Colors)

Switch the colors


Stretch or condense

Use the icon without the wordmark

Resize one part of logo separately from rest

Add drop shadows or special effects

Add elements within the clear space

Use unapproved layouts
(Rearrange parts)

Use the logo on similarly-colored backgrounds

Contain the logo in a box when used on a background

The Knowledge Engineering Center designed our professional level website with multi-level program integration on time and within budget while making us feel like we were their only client.

— Linda Ravey, Project Coordinator, Texas A&M System Technology Commercialization
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